Beurrier explained that their innovation is in both improved real-time cell-monitoring tech and the instant feedback it enables to guide the whole process of cell growth. Monitoring cells for any reason is a complex proposal, often involving slow and outdated techniques like stains and collecting samples to test elsewhere. “We created these bioreactors, smaller than my thumb, that let us use minimal resources and get lots of information, so we can find the best process for making meat in a sustainable way,” he said. Yash Mishra (left) and Clarisse Beurrier. Mishra hails from a lab that was doing bioelectric monitoring of cells and tissues for research and medical purposes, and it occurred to him and Beurrier that the same technique could be applied to meat production. Animal Alternative believes data is the answer.
#Play market software
They decided to start a company to pursue a new, data-heavy approach that could make cultured meat production as much a software problem as a hardware one.Ĭell-cultured meat, in case you’re not familiar, is where cells derived from animal tissue are grown in an artificial environment until they are numerous enough to be considered what might generally be considered “a piece of meat.” But you can’t just shave some beef off into a nutrient tank and hope it grows into a 12-ounce ribeye - recreating tissue the way it grows in nature is remarkably difficult. Clarisse Beurrier and Yash Mishra found that they shared a conviction that meat production desperately needs a reboot, and their skills complemented each other as well. Animal Alternative is one of several companies looking to make meat indistinguishable from the animal-based kind using bioreactors and cultured cells, and it aims to empower local producers to do so with a customizable process powered by data and AI.Īnimal Alternative, which presented today at TechCrunch Disrupt Startup Battlefield, is the brainchild of two Cambridge grads who repeatedly encountered each other during their studies in biotech there. Marketing is your one stop if you're looking to break into the public speaking arena.Traditional meat production is about as far from a sustainable process as we’ve got, but our chances of getting everyone to give up “real” meat are lean. Our expert team gives each client one-on-one personal service, which generates the best ideas to yield optimal results and media exposure. Then weĪggressively market you, and follow-up through e-mails and phone calls to determine interest level and hire-ability. We sell your brand by collaborating with you on a target audience.
Our services are personalized and customized to each client and we develop, create, market and sell each brand.
#Play market professional
Nationwide network of clients and speakers, we offer former professional athletes, corporate clients, and organizations an opportunity to reinvent themselves based on their notoriety, cause,
#Play market full
Field of Play Marketing is a full service marketing firm based in Pittsburgh, PA.
0 kommentar(er)
